BRINGING COMPLEX IDEAS TO A MAINSTREAM AUDIENCE
The Wellcome Collection is one of London’s leading exhibition spaces featuring curated shows exploring the connections between medicine, life and art. As part of their engagement remit, the Collection has a portfolio of free online games designed to extend the reach of the subjects and themes from their exhibitions.
Following the success of our High Tea game for their High Society exhibition, the Wellcome Collection commissioned PRELOADED to produce a game to accompany their latest show, Brains: The Mind as Matter. This major exhibition explored one of the most complex entities in the universe – the human brain and what humans have done to brains in the way of medical intervention, scientific enquiry, cultural meaning and technological change. Featuring more than 150 objects including real brains, artworks, manuscripts, artefacts, videos and photography, Brains follows the long quest to manipulate and decipher the most unique and mysterious of human organs, whose secrets continue to confound and inspire.
Axon is a fun and engaging game experience which offers players a rare glimpse of how the brain is formed and an ‘inside the brain’ introduction to the strange world of neurons, proteins and axons.