DIGITAL AND PHYSICAL INTEGRATION
Designing a consistent visitor experience was a key consideration for the game development. However, creating site-specific games in a venue that was yet to exist, with moving technology parts and unknown interrogation points, made for a difficult fixture.
Together with the brilliant TOCA team we built a warehouse set-up of the ‘pitch’ with demo versions of the interactive screens and tracking cameras. Using the warehouse pitch for prototype testing allowed the teams to better understand players’ movements and behaviours during gameplay. This meant we could identify and simplify the integration points of TOCA’s Smart Sight technology with the physical play patterns.
The testing and integration of the digital and physical properties helped not only to create seamless gameplay, but to underpin and improve the user flow of the visitor experience. The PRELOADED team worked hard to reduce the complexity of the play terminal UX. This improved user onboarding and created continuity for visitors as they moved on and off pitch.
Running the game design in parallel with the UX and technical development allowed the PRELOADED team to focus on how the technology should support the visitor experience, creating a consistent and scalable infrastructure, as well as efficiencies for future development. This audience-led approach helped PRELOADED to map out the end-to-end visitor journey and use technology that supports a fun and shared football experience, unique to TOCA Social.
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Are you interested in learning more about digital and physical play? Get in touch with our team.