If we knew the answer, we wouldn't have called you

VP, Executive Creative Director

Major US Theme Park

We are a
Next-Generation
Play Company.

We create play that connects audiences with brands, IP and culture.

From Playful Attractions and Connected Toys to Virtual Worlds and Immersive Experiences – we invent new ways to play.

 

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What We Do

Playful Attractions

Bringing interactive play to public spaces that drive footfall, connection, and repeat engagement.

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Man about to kick a ball while playing TOCA Social

Experiential Retail

Transforming retail spaces into immersive brand worlds that give people a reason to show up.

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Smart Toys & Connected Play

Extending play into the physical world through connected objects, toys, and peripherals.

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Wearables

Pioneering eyes-up, context-aware play powered by GenAI and wearable computing.

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Gamification

Turning spaces, products, and services into games - with loops, progression, and purpose built in.

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Spatial & XR

Designing and building XR experiences - from VR worlds to AR storytelling - across the world's leading spatial platforms.

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man wearing Magic Leap gear, playing Clio's Cosmic Quest

Playful Apps

Designing mobile play that earns attention and keeps it.

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kid playing A Brief History of Amazing Stunts on an iPad

Virtual & Connected Worlds

Building native play for the platforms that define how a generation connects.

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Latest Insight

gen ai

Six Roles GenAI Will Play in Games

Phil Stuart

A post by Phil Stuart

harry potter header image

Seven Principles for Bringing Play to Attractions

Phil Stuart

A post by Phil Stuart

The Wearable Revolution & Play

The Wearable Revolution & Play

Matt headshot B&W

A post by Matt Vernon-Clinch

The Studio

We are an inclusive team of makers, united by a shared passion for play.