We are a full-service games studio, using the power of play to reinvent the way you connect with your audience

BBC Studios

BBC Earth: Life in VR

A new way to experience stories from the natural world.

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Modigliani VR: The Ochre Atelier

Ground-breaking Virtual Reality for a blockbuster art exhibition.

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What we do

We make games and immersive experiences that have purpose. They’re designed to inspire, and to educate, and to connect audiences with the stories and subjects that matter to our clients.


Danger Mouse:

A bold extension of a much-loved brand into the games space, to the utmost standards of accessibility.

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Channel 4

The End

This complex multi-level game brings death to life, helping teens make sense of life’s big philosophical issues.

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Secret Seekers

Designing a fun ‘eyes-up’ game for families to uncover the secrets of this beautiful building.

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How we do it

Our co-design process is crafted around your requirements, your content, and your audience, with a focus on insight-led design, rapid prototyping, and user-testing.


AR for kids – what’s good and what’s next?

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BBC Earth: Life in VR wins Google Play award

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Modigliani VR wins D&AD Award

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Our Clients

We’ve delivered transformational results for some of the world’s most fascinating global companies, big and small, for seventeen years.

What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James John Norwood , Senior Concept Manager, Creative Play Lab, LEGO

PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , Director, StudioLab, The Walt Disney Studios

PRELOADED are a rare breed, extraordinarily talented in the craft of making great games and passionate about finding new ways to help people learn.”

Justin Leites , VP Games, Amplify Learning

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