PLAY WITH PURPOSE

A BAFTA-winning immersive games studio working in XR, connected play and emerging technologies.

We make play with purpose.

[NEW] Play with Purpose
Games

Fortnite (UEFN)

Bringing purposeful play to the world's largest game

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[NEW] Play with Purpose
Games

Andrex

A playful storybook designed to help children develop healthy toilet habits for life!

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We help our clients explore the future of play through the lenses of audience, purpose and technology. Here's how.

[NEW] Play with Purpose
Installation

TOCA Social

Bringing the Zombie apocalypse to the world's leading social football experience.

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[NEW] Play with Purpose
Connected play

Art Fund

Empowering children to celebrate biodiversity through creativity

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[NEW] Play with Purpose
Games

Invesco QQQ

Using play to help US college students develop healthy financial habits that will impact their future

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[NEW] Play with Purpose
News

Introducing The Wild Escape, an epic-scale artwork collaboration with the UK’s museums

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NEW PLAY SPACE

The Future of the Living Room

Discover the playful technologies that are transforming passive viewers into active participants in our latest New Play Space report.

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PARTNERS

From global brands to technology platforms, our collaborations reach mainstream audiences and imagine the future of play.

“Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap

“What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

“PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios
What's next in play?

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