A BAFTA-winning games studio working in XR, connected play and geospatial technologies.

We make play with purpose.

Connected play

McDonald's & R/GA

A global digital platform designed to bring families together and drive restaurant engagement with the Happy Meal

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New Play Space

Play the World

Find out how AR and geospatial technologies are transforming how we interact with our world.

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How do we work? We can help you explore the opportunity, deliver end-to-end products or work in stealth on new platforms and technology.


TOCA Social

Immersing players of all levels in the world’s first social football entertainment concept.

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Bringing together voice recognition and AR storytelling to develop STEM and EQ skills

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Save the Children

Providing field managers with practical experience in leading humanitarian responses

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Niantic partners with PRELOADED to build the future of AR with two new experiences

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New Ways to Play

Find out how the immersive landscape is reshaping the possibility space for kids play

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From global brands to technology platforms, our collaborations reach mainstream audiences and imagine the future of play.

Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap

What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios
What's next in play?

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