We are a full-service games studio, using the power of play to reinvent the way you connect with your audience


A Brief History of Amazing Stunts

Voice-driven AR story that brings the wonder of historical stunts to life

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BBC Studios

BBC Earth: Life in VR

A new way to experience stories from the natural world.

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What we do

We make games and immersive experiences that have purpose. They’re designed to inspire, and to educate, and to connect audiences with the stories and subjects that matter to our clients.

McDonald's / R/GA

Happy Studio

A global app for families sparking imaginative play and discovery

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Modigliani VR: The Ochre Atelier

Ground-breaking Virtual Reality for a blockbuster art exhibition.

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Danger Mouse:

A bold extension of a much-loved brand into the games space, to the utmost standards of accessibility.

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How we do it

Our co-design process is crafted around your requirements, your content, and your audience, with a focus on insight-led design, rapid prototyping, and user-testing.


All eyes on The New Play Space

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Merriam-Webster and PRELOADED collaboration launches Puku

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PRELOADED partners with BBC Studios for Magic Leap

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Our Clients

We’ve delivered transformational results for some of the world’s most fascinating global companies, big and small, for seventeen years.

Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap

What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James John Norwood , Senior Concept Manager, Creative Play Lab, LEGO

PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios

PRELOADED has been an exemplary delivery partner for HTC VIVE. Their technical capability and unrelenting focus on audience ensure that their experiences are both robust and delightful. A world-class Immersive content studio.”

Graham Breen , Head of Content Europe, HTC Vive
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