PRELOADED | Immersive games studio - We make Play with Purpose®

A BAFTA-winning immersive games studio working in XR, connected play and emerging technologies.

We make Play with Purpose®

News

LEGO® Smoothie Odyssey available today

News

LEGO® Cat Island Adventure available today

Games

Andrex

A new GoTime playbook designed to familiarise the child with toilet environments outside their home.

Installation

TOCA Social

Bringing the Zombie apocalypse to the world's leading social football experience.

Games

Sky

A new living room play experience designed to bring everyone together for Sky Live

Science Museum

Using AR & location-based play to reveal the science hidden in our world

Installation

Nottingham Castle

Interactive exhibits that immerse visitors of all ages in the world of Robin Hood

NEW PLAY SPACE

Future of the Living Room

Discover the playful technologies that are transforming passive viewers into active participants in our latest New Play Space report

View our work

PARTNERS

“Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap

“What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

“PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios

A BAFTA-winning immersive games studio working in XR, connected play and emerging technologies. We make Play with Purpose®.large-text-block--spill+.panels::before {background-color: #0000ff;