The theme at this year's MuseumNext was 'gamechangers' and while there wasn't much talk of games per se (besides the indoor snowball fight to kick things off!) there was a…

Whether you’re creating a game or product of any kind, getting it right for the target audience(s) is critical. The difference between a good and an exceptional experience is so…

Sheffield Doc/Fest's Alternate Realities Summit explores the use of new and emerging technologies for storytelling, and this year Preloaded had the privilege giving the opening keynote. Our keynote tied into the…

What would the world be like if everyone understood each other better? Might it lead to an end to online trolling, cyber-bullying, or discrimination? Could it make us look more…

Fresh from VR World Congress, I wanted to write-up the talk we gave on creating compelling in-gallery VR which enhances visitor experience. This post outlines our approach to overcoming the…

Last week, we hosted our 2nd Purposeful event at the wonderful Century Club, focusing this time on VR with Purpose. Here at Preloaded, we believe VR offers the opportunity to…

While the quality and fidelity of VR will soon allow us to replicate our world, we believe the slavish pursuit of authenticity actually misses a key opportunity. What VR actually…

Cyber security is a global issue and this post is about the design thinking behind our latest Game with Purpose, created not for gamers, but workplace professionals young and old…

The main focus for VR in 2016 was the technology. How good is it, what is the difference between the various platforms, and perhaps most importantly which ones do consumers…

In collaboration with the Science Museum and Samsung, Preloaded are very excited to announce the creation of the Handley Page VR experience developed for the museum’s newest public space; Mathematics:…