INSPIRING IMAGINATIVE PLAY
The starting point for R/GA and PRELOADED was the idea that kids learn best when they engage their imaginations. From building incredible machines to starring alongside their favourite character, the Happy Meal App features a carefully crafted set of games, AR activations and downloadable activities which whilst being fun and enjoyable, help children develop skills to succeed in a connected world.
Built upon a robust and validated Child development framework created by R/GA and validated by Fundamentally Children, the Happy Meal App helps kids develop a wide range of skills including: logical thinking, social and emotional, creative, physical, communication, memory and attention – while they experiment and solve challenges through gameplay. By completing games kids get rewards to interact and play with McDonald’s character, Happy, dress the character up, play minigames and explore a variety of playful worlds together.