A SCALABLE AND FLEXIBLE PLATFORM
From Smurfs and Barbie to Toy Story 4 and Despicable Me 2, world-class licenses come into the Happy Meal every day around the world, and Happy Studio’s principal objective is to support this on a per market basis.
Deployed in more than 110 markets, many with their own Happy Meal License calendar, the app always reflects the current Happy Meal toy available in that specific market, in one of the supported 48 languages.
To do this, the platform utilises a number of adaptable game frameworks which can be tailored to support the license programme calendar. Using bespoke tools and content pipeline, Third-party creators can construct and deliver these tailored experiences as asset bundles, often done in the background without the need for the user to update their app.