DESIGNING FOR FAMILY AUDIENCES
The V&A is Britain’s leading museum of art and design, welcoming over 3,000,000 visitors in 2016. To coincide with the opening of a £50 million redevelopment, the organisation commissioned a game, supported by the Heritage Lottery Fund, to tell the story of this constantly evolving building and its crucial role in supporting Britain’s creative industries.
With research showing that families are most likely to use smartphones onsite, this experience had to help intergenerational groups make the most of their visit by being widely accessible, encouraging discussion, exploration and active engagement.
Where Prince Albert’s vision was to get Britain designing, ours was to get Britain playing through a combination of inspirational historic substance and light-hearted, heads-up (as opposed to ‘eyes on the screen’) fun for all the family.