MEETING AUDIENCE EXPECTATIONS
The BBC is the UK’s leading children’s broadcaster, reaching 58% of 6-12 year olds and 82% of 0-6s with their TV and online content each month. As children’s media consumption moves increasingly online, the BBC have committed to making substantial investment to their digital portfolio with a focus on shows and brands which are most loved by kids.
As one of the broadcaster’s most popular and iconic shows, Danger Mouse is certainly one of those beloved brands. The brief for Preloaded was to further extend the reach of the Danger Mouse brand by delivering an ambitious and scalable game which would satisfy the high expectations of this passionate audience.