TACKLING THE TOILET TRAINING CRISIS
There’s a toilet training crisis in the UK. Over the last decade, the age that kids leave nappies behind has risen from 12-18 months to 3-4 years, with more than nine in 10 teachers reporting having at least one child in class who is not toilet trained.
To help people adopt healthier toileting habits and assist parents through the difficult stage of potty-training their kids, Andrex has launched a new educational platform called GoTime. Featuring advice, tools, and personalised toilet training plans, parents and caregivers will find everything they need to educate their children in a fun and engaging way.
As part of this platform, Andrex asked PRELOADED to design and build a digital product, and learning framework to provide children and caregivers with the supporting material and tools to help children to practise the health habits that will last a lifetime – The GoTime app was born!