GAMES THAT REINFORCE THE BRAND

Adult Swim is one of Turner’s major broadcast channels, with a cult following in the US and increasing popularity in the UK. As part of their strategy to develop their brand and increase user base, Adult Swim has commissioned a number of games unrelated to existing TV programming to release over time and create buzz. A key part of the commission is that the games need to reinforce the irreverent and entertaining brand values of the channel as well as position Adult Swim as a quality online gaming provider.

zOMT is an original take on classic strategy games like Tower Defence, Plants vs Zombies, Godfinger and Patapon. We worked with incredibly talented Robin Davey to develop the other-worldly and God-like look and feel of the game, ensuring that it looks as good as it plays, with an attention to detail that rewards repeat players.

A key part of the commission is that the games need to reinforce the irreverent and entertaining brand values of the channel as well as position Adult Swim as a quality online gaming provider.

ORIGINAL TAKE ON A CLASSIC STRATEGY GAME

zOMT is a strategy game where you play God, protecting your passive ‘believers’ from the onslaught of a variety of menacing and marauding foes on either side of them. You have to be quick, get the angles right and avoid obstacles in order to keep your people alive and praying.

Foes come in a variety of shapes and sizes, from boulder-catapulting heathens to blimp bombers and grizzly giants, all of whom have the sole intention of destroying your people and wreaking havoc. Luckily, you’re God, and possess some pretty special powers to combat your foes and help your believers grow and prosper.

You can generate new believers to worship you and create Mana for power, summon footsoldiers to battle the oncoming foes, and even control the weather to create protective clouds and target evil with bolts of lightning. The game has multiple levels, each with increasing complexity, and ever more gruelling challenges.

Foes come in a variety of shapes and sizes, from boulder-catapulting heathens to blimp bombers and grizzly giants, all of whom have the sole intention of destroying your people and wreaking havoc.

EASILY PORTABLE

The game was developed to be easily portable to other devices to ensure an ongoing release strategy across other popular platforms.

With an average game duration of over 20 minutes, zOMT has proven to be an engaging and endlessly playable game. With strong attention to detail and rich in-game graphics, we believe it’s a stand-out online game with huge potential to raise the profile of Adult Swim and be the start of a rich portfolio of standalone game content for the brand.

Over 20 minutes average game duration

It’s a good and surprisingly challenging time, evoking bits of Lemmings, Populous and Plants vs Zombies...”

Alex Meer , Rockpapershotgun.com

SXSW - Amusement

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