FEATURED

Curious Alice

Taking gallery and remote audiences into a VR Wonderland

Games and immersive experiences with audiences and content authenticity at their heart.

OUR SERVICES

We collaborate with our partners to create ambitious products that balance business goals, audience needs and content integrity.

We work with you at all stages of your product thinking, from rapid prototyping and strategic R&D, through to live product and platform operations, including localisation, training and content management.

Together we arrive at the right product for your audience, whether that’s a game, an app, or a Virtual Reality, Augmented Reality or Mixed Reality experience, for use at home, on the move or installed on-site.

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All
XR
Installation
Games
Connected play

Games

Landsec U+I

Engaging a community with a vision of their future city in Fortnite.

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Games

Andrex

A new GoTime playbook designed to familiarise the child with toilet environments outside their home.

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Games

Andrex

A playful storybook designed to help children develop healthy toilet habits for life!

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Games

Sky

A new living room play experience designed to bring everyone together for Sky Live

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Games

Fortnite (UEFN)

Bringing purposeful play to the world's largest game

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Installation

TOCA Social

Bringing the Zombie apocalypse to the world's leading social football experience.

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Connected play

Art Fund

Empowering children to celebrate biodiversity through creativity

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Connected play

TOCA Football

Using digital play to help football players improve their game

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Science Museum

Using AR & location-based play to reveal the science hidden in our world

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Historic Royal Palaces

Using AR to extend a site-specific spectacle to everyone, everywhere.

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Connected play

Reckitt

Building long-lasting hygiene habits for children with a hybrid learning programme

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Games

Invesco QQQ

Using play to help US college students develop healthy financial habits that will impact their future

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Science Museum

Using AR & location-based play to reveal the science hidden in our world

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Historic Royal Palaces

Using AR to extend a site-specific spectacle to everyone, everywhere.

View Case Study

V&A & VIVE Arts

Extending the visitor experience for gallery and remote audiences with a VR Wonderland

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Connected play

McDonald's & R/GA

A global digital platform designed to bring families together and drive restaurant engagement with the Happy Meal

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Within

Bringing voice-driven storytelling to the Magic Leap platform

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Magic Leap

Bringing BBC’s Natural History storytelling to spatial computing

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Wonderscope

Bringing together voice recognition and AR storytelling to develop STEM and EQ skills

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Valeo & R/GA

Utilising VR to prototype audience engagement with future mobility product features

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Wonderscope

A voice-driven AR experience that transforms ordinary spaces into extraordinary stories

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BBC Studios

Bringing one of the world’s most respected and loved natural history brands to VR

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Installation

TOCA Social

Bringing the Zombie apocalypse to the world's leading social football experience.

View Case Study

Connected play

Art Fund

Empowering children to celebrate biodiversity through creativity

View Case Study

Installation

TOCA Social

Immersing players of all levels in the world’s first social football entertainment concept

View Case Study

Installation

Nottingham Castle

Interactive exhibits that immerse visitors of all ages in the world of Robin Hood

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V&A & VIVE Arts

Extending the visitor experience for gallery and remote audiences with a VR Wonderland

View Case Study

Valeo & R/GA

Utilising VR to prototype audience engagement with future mobility product features

View Case Study

Installation

London Transport Museum

Creating an on-site installation which allows visitors to experience being a train driver

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Tate & VIVE Arts

Using VR to develop empathy with the artist in his block-buster Modigliani exhibition.

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Installation

Natural History Museum of Utah

Creating an on-site, multi-player game that encourages young visitors to tackle the climate crisis together

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Science Museum

Revealing the magic of mathematics in the Science Museum's first real-time VR experience

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Games

Landsec U+I

Engaging a community with a vision of their future city in Fortnite.

View Case Study

Games

Andrex

A new GoTime playbook designed to familiarise the child with toilet environments outside their home.

View Case Study

Games

Andrex

A playful storybook designed to help children develop healthy toilet habits for life!

View Case Study

Games

Sky

A new living room play experience designed to bring everyone together for Sky Live

View Case Study

Games

Fortnite (UEFN)

Bringing purposeful play to the world's largest game

View Case Study

Installation

TOCA Social

Bringing the Zombie apocalypse to the world's leading social football experience.

View Case Study

Connected play

TOCA Football

Using digital play to help football players improve their game

View Case Study

Games

Invesco QQQ

Using play to help US college students develop healthy financial habits that will impact their future

View Case Study

Installation

TOCA Social

Immersing players of all levels in the world’s first social football entertainment concept

View Case Study

Installation

Nottingham Castle

Interactive exhibits that immerse visitors of all ages in the world of Robin Hood

View Case Study

Connected play

Art Fund

Empowering children to celebrate biodiversity through creativity

View Case Study

Connected play

TOCA Football

Using digital play to help football players improve their game

View Case Study

Connected play

Reckitt

Building long-lasting hygiene habits for children with a hybrid learning programme

View Case Study

Connected play

McDonald's & R/GA

A global digital platform designed to bring families together and drive restaurant engagement with the Happy Meal

View Case Study

Within

Bringing voice-driven storytelling to the Magic Leap platform

View Case Study

Games

Merriam-Webster

Creating a vocabulary-learning game platform for kids aged 8-12

View Case Study

Wonderscope

Bringing together voice recognition and AR storytelling to develop STEM and EQ skills

View Case Study

Wonderscope

A voice-driven AR experience that transforms ordinary spaces into extraordinary stories

View Case Study

Installation

V&A

Designing a fun ‘eyes-up’ game for families to uncover the secrets of this beautiful building.

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Connected play

Science Museum

Our multi-award-winning physical science puzzle game reimagined for a new generation, using the power of HTML5.

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“Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap

“What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

“PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios

“PRELOADED has been an exemplary delivery partner for HTC VIVE. Their technical capability and unrelenting focus on audience ensure that their experiences are both robust and delightful. A world-class Immersive content studio.”

Graham Breen , Head of Content Europe, HTC Vive

Recognition

Our work has been recognised internationally by award bodies and industry press.

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