FEATURED

Curious Alice

Taking gallery and remote audiences into a VR Wonderland

View case study

Games and immersive experiences with audiences and content authenticity at their heart.

OUR SERVICES

We collaborate with our partners to create ambitious products that balance business goals, audience needs and content integrity.

We work with you at all stages of your product thinking, from rapid prototyping and strategic R&D, through to live product and platform operations, including localisation, training and content management.

Together we arrive at the right product for your audience, whether that’s a game, an app, or a Virtual Reality, Augmented Reality or Mixed Reality experience, for use at home, on the move or installed on-site.

Get in touch
Installation

Nottingham Castle

Interactive exhibits that immerse visitors of all ages in the world of Robin Hood

View Case Study
Games

Save the Children

Providing field managers with practical experience in leading humanitarian responses

View Case Study
XR

V&A & VIVE Arts

Extending the visitor experience for gallery and remote audiences with a VR Wonderland

View Case Study
Games

Oxford University

Drawing attention to young people’s mental health with a research-based narrative game

View Case Study
Connected play

McDonald's & R/GA

A global digital platform designed to bring families together and drive restaurant engagement with the Happy Meal

View Case Study
XR

Within

Bringing voice-driven storytelling to the Magic Leap platform

View Case Study
Load more
XR

V&A & VIVE Arts

Extending the visitor experience for gallery and remote audiences with a VR Wonderland

View Case Study
Connected play

McDonald's & R/GA

A global digital platform designed to bring families together and drive restaurant engagement with the Happy Meal

View Case Study
XR

Within

Bringing voice-driven storytelling to the Magic Leap platform

View Case Study
XR

Magic Leap

Bringing BBC’s Natural History storytelling to spatial computing

View Case Study
XR

Wonderscope

Bringing together voice recognition and AR storytelling to develop STEM and EQ skills

View Case Study
XR

Valeo & R/GA

Utilising VR to prototype audience engagement with future mobility product features

View Case Study
XR

Wonderscope

A voice-driven AR experience that transforms ordinary spaces into extraordinary stories

View Case Study
XR

BBC Studios

Bringing one of the world’s most respected and loved natural history brands to VR

View Case Study
XR

Tate & VIVE Arts

Using VR to develop empathy with the artist in his block-buster Modigliani exhibition.

View Case Study
XR

Science Museum

Revealing the magic of mathematics in the Science Museum's first real-time VR experience

View Case Study
Installation

Nottingham Castle

Interactive exhibits that immerse visitors of all ages in the world of Robin Hood

View Case Study
XR

V&A & VIVE Arts

Extending the visitor experience for gallery and remote audiences with a VR Wonderland

View Case Study
XR

Valeo & R/GA

Utilising VR to prototype audience engagement with future mobility product features

View Case Study
Installation

London Transport Museum

Creating an on-site installation which allows visitors to experience being a train driver

View Case Study
XR

Tate & VIVE Arts

Using VR to develop empathy with the artist in his block-buster Modigliani exhibition.

View Case Study
Installation

Natural History Museum of Utah

Creating an on-site, multi-player game that encourages young visitors to tackle the climate crisis together

View Case Study
XR

Science Museum

Revealing the magic of mathematics in the Science Museum's first real-time VR experience

View Case Study
Installation

V&A

Designing a fun ‘eyes-up’ game for families to uncover the secrets of this beautiful building.

View Case Study
Installation

Science Museum

Inspiring teens to think like engineers, with a collaborative game in gallery at the Science Museum.

View Case Study
Connected play

Science Museum

Our multi-award-winning physical science puzzle game reimagined for a new generation, using the power of HTML5.

View Case Study
Installation

Nottingham Castle

Interactive exhibits that immerse visitors of all ages in the world of Robin Hood

View Case Study
Games

Save the Children

Providing field managers with practical experience in leading humanitarian responses

View Case Study
Games

Oxford University

Drawing attention to young people’s mental health with a research-based narrative game

View Case Study
Games

Merriam-Webster

Creating a vocabulary-learning game platform for kids aged 8-12

View Case Study
Games

CBBC

Extending the much-loved Danger Mouse IP into a highly accessible racing game

View Case Study
Games

Channel 4

A platform game that helps teens make sense of life’s big philosophical issues

View Case Study
Games

MyCognition

A cognitive health brain training game designed specifically for children with Special, or Additional Needs aged 8 years and older.

View Case Study
Games

Amplify

A game designed to inspire a love of reading, and improve the chances of a child’s success in school.

View Case Study
Installation

Science Museum

Inspiring teens to think like engineers, with a collaborative game in gallery at the Science Museum.

View Case Study
Connected play

Science Museum

Our multi-award-winning physical science puzzle game reimagined for a new generation, using the power of HTML5.

View Case Study
Connected play

McDonald's & R/GA

A global digital platform designed to bring families together and drive restaurant engagement with the Happy Meal

View Case Study
XR

Within

Bringing voice-driven storytelling to the Magic Leap platform

View Case Study
Games

Merriam-Webster

Creating a vocabulary-learning game platform for kids aged 8-12

View Case Study
XR

Wonderscope

Bringing together voice recognition and AR storytelling to develop STEM and EQ skills

View Case Study
XR

Wonderscope

A voice-driven AR experience that transforms ordinary spaces into extraordinary stories

View Case Study
Installation

V&A

Designing a fun ‘eyes-up’ game for families to uncover the secrets of this beautiful building.

View Case Study
Connected play

Science Museum

Our multi-award-winning physical science puzzle game reimagined for a new generation, using the power of HTML5.

View Case Study
Connected play

Eukleia / Preloaded

The dangerous forces of cybercrime are simulated in this tense, turn-based training game for corporate employees.

View Case Study

Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap

What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios

PRELOADED has been an exemplary delivery partner for HTC VIVE. Their technical capability and unrelenting focus on audience ensure that their experiences are both robust and delightful. A world-class Immersive content studio.”

Graham Breen , Head of Content Europe, HTC Vive

Recognition

Our work has been recognised internationally by award bodies and industry press.

What’s next in play?
Sign-up to The New Play Space
and join the conversation.
SIGN ME UP