PLAY WITH PURPOSE

We are a full-service games studio, using the power of play to reinvent the way you connect with your audience

Play with Purpose
XR

Magic Leap

Bringing BBC’s Natural History storytelling to spatial computing

Read more
Play with Purpose
XR

V&A & VIVE Arts

Extending the visitor experience for gallery and remote audiences with a VR Wonderland

Read more

INTRODUCING

The 2020
Guide to AR

A tech-agnostic, audience-centric
guide to the AR landscape.

What we do

We make games and immersive experiences that have purpose. They’re designed to inspire, and to educate, and to connect audiences with the stories and subjects that matter to our clients.

Play with Purpose
Connected play

McDonald's & R/GA

A global digital platform designed to bring families together and drive restaurant engagement with the Happy Meal

Read more
Play with Purpose
XR

Wonderscope

Bringing together voice recognition and AR storytelling to develop STEM and EQ skills

Read more
Play with Purpose
XR

BBC Studios

Bringing one of the world’s most respected and loved natural history brands to VR

Read more

How we do it

Our co-design process is crafted around your requirements, your content, and your audience, with a focus on insight-led design, rapid prototyping, and user-testing.

Play with Purpose
News

PRELOADED wins at the World Congress of Science & Factual Producers

Read more
Play with Purpose
Insight

All eyes on The New Play Space

Read more
Play with Purpose
News

PRELOADED wins BAFTA Children’s Award

Read more

Our Clients

We’ve delivered transformational results for some of the world’s most fascinating global companies, big and small, for seventeen years.

INTRODUCING

BBC EARTH -
MICRO KINGDOMS:
SENSES

“Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap

“What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

“PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios

“PRELOADED has been an exemplary delivery partner for HTC VIVE. Their technical capability and unrelenting focus on audience ensure that their experiences are both robust and delightful. A world-class Immersive content studio.”

Graham Breen , Head of Content Europe, HTC Vive
What’s next in play?
Sign-up to The New Play Space
and join the conversation.
SIGN ME UP