We are a full-service games studio, using the power of play to reinvent the way you connect with your audience

BBC Studios

BBC Earth – Micro Kingdoms: Senses

Bringing the natural world into your world

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Curious Alice

Taking gallery and remote audiences into a VR Wonderland

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What we do

We make games and immersive experiences that have purpose. They’re designed to inspire, and to educate, and to connect audiences with the stories and subjects that matter to our clients.

McDonald's / R/GA

Happy Meal App

A global app for families sparking imaginative play and discovery

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Clio’s Cosmic Quest

Bringing together voice recognition and AR storytelling to develop STEM and EQ skills

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BBC Studios

BBC Earth: Life in VR

A new way to experience stories from the natural world

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How we do it

Our co-design process is crafted around your requirements, your content, and your audience, with a focus on insight-led design, rapid prototyping, and user-testing.


PRELOADED wins at the World Congress of Science & Factual Producers

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All eyes on The New Play Space

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PRELOADED wins BAFTA Children’s Award

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Our Clients

We’ve delivered transformational results for some of the world’s most fascinating global companies, big and small, for seventeen years.

Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap

What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios

PRELOADED has been an exemplary delivery partner for HTC VIVE. Their technical capability and unrelenting focus on audience ensure that their experiences are both robust and delightful. A world-class Immersive content studio.”

Graham Breen , Head of Content Europe, HTC Vive
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