We imagine the future of play to solve problems, connect people and transform our world. 

We call this Play with Purpose.

PRELOADED is a BAFTA-winning immersive games studio that uses emerging technologies to create playful, purposeful experiences for global partners.

Our Mission

We believe in the power of play to create transformational experiences that go beyond entertainment.
Our mission is to create playful products which change how people think, feel and act in our world. We call this Play with Purpose.

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Since 2000 we’ve been exploring the possibility space for audiences enabled by emerging technologies.
We help global brands and technology partners navigate this new play space through an audience-first collaborative design practice.

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From early-stage consultancy to landmark immersive production, our award-winning team of strategists, storytellers, creatives, designers and developers can work across every stage of your project.

Our Services

PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios

What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap


Our work has been recognised internationally by award bodies and industry press.


We build games and immersive experiences to help organisations such as LEGO, Disney Parks and BBC reach mainstream audiences, and partner with technology platforms such as Niantic, Google and Meta to imagine the future.

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