We imagine the future of play to solve problems, connect people, and transform our world. 

We call this Play with Purpose.


PRELOADED is a BAFTA-winning games studio using technology to create playful, purposeful experiences for global partners.

Since 2000 we’ve operated at the cutting edge of playful technologies, exploring the opportunity and transformative value for our partners and their audiences. We call this the New Play Space.

We believe technology implemented well is invisible, and should be guided by the audience. Our global partners work with us again and again because of our audience-centered design approach, our lean, collaborative processes and our talented team.

How do we work? We can help you explore the opportunity, deliver end-to-end products or work in stealth on new platforms and technology.


We embed our expertise at every step of our partners’ early stage strategy and concept development - to imagine the possibilities, and make them tangible.

Through collaborative design sprints, we assess market opportunity, develop, prototype, test & validate concepts and support business objectives with go-to-market strategies.

View our thinking on the future of play


From prototype-led Design and Production through to platform launch and live-ops, we support our partners on everything they need to build, run and sustain their products and experiences over time.

Our refined processes and tools are designed to ensure quality, stability and longevity.

Experience Our Products


Through ongoing partnerships with global hardware and tech platforms we help build out ecosystems and demonstrate their value to mainstream audiences.

We facilitate strong, multi-disciplinary partnerships, to develop landmark projects that sensitively align innovative technology with purpose.

Get in Touch

PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios

What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap
What's next in play?

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