A BAFTA-winning immersive games studio working in XR, connected play and emerging technologies.

We make play with purpose.


Science Museum

Using AR & location-based play to reveal the science hidden in our world

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Future of the Living Room

Discover the new technologies and emerging play patterns transforming passive viewers into active participants in our webinar on 1 December.

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We help our clients explore the future of play through the lenses of audience, purpose and technology. Here's how.


TOCA Social

Immersing players of all levels in the world’s first social football entertainment concept

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Connected play

McDonald's & R/GA

A global digital platform designed to bring families together and drive restaurant engagement with the Happy Meal

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Invesco QQQ

Using play to help US college students develop healthy financial habits that will impact their future

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Niantic partners with PRELOADED to build the future of AR with two new experiences

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New Ways to Play

Find out how the immersive landscape is reshaping the possibility space for kids play

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From global brands to technology platforms, our collaborations reach mainstream audiences and imagine the future of play.

Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap

What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios
What's next in play?

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