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VP, Executive Creative Director

Major US Theme Park

Inventing new ways to play, for everyone.

From strategy and ideation to R&D and full-cycle development, we harness the power of play to create the experiences of tomorrow.

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Play Specialism

Playful Attractions

Imagining extraordinary experiences that bridge our digital and physical worlds through play.

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Future Play

Inventing new ways to play for next-generation audiences and emerging technologies.

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Virtual Worlds

Building the digital spaces that shape how audiences connect, create and consume.

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Playful Learning

Using the power of play to embed high-impact learning and behaviour change.

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Spatial & XR

Leading the evolution of storytelling and play on emerging spatial hardware and platforms.

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Latest Work

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Life Science Centre

A digital water tank experience that lets visitors make waves - together

Neohaven Noodles being played on a phone with the character VAR-47 on screen

National Citizen Service

A narrative-driven cooking game about good food and bad debt

4 LEGO cats dancing

The LEGO Group

A cosy animal-sim designed to bring a new audience to the Fortnite ecosystem

Insight & News

Pro social play header - animal crossing

Prosocial Play: Building Healthier Virtual Worlds

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A post by Seb Carder

PRELOADED receives the ​​Games For Change 2025 ‘Industry Leadership Award’

PRELOADED receives the ​​Games For Change 2025 ‘Industry Leadership Award’

Katie Hall

A post by Katie Hall

Future of attractions header

The Future of Attractions – and the value of Play

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A post by James Allsopp

The Studio

We are an inclusive team of makers, united by a shared passion for play.