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A BAFTA-winning immersive games studio working in XR, connected play and emerging technologies.

We make Play with Purpose®

[NEW2] Play with Purpose
News

LEGO® Smoothie Odyssey available today

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[NEW2] Play with Purpose
News

LEGO® Cat Island Adventure available today

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[NEW2] Play with Purpose
Games

Andrex

A new GoTime playbook designed to familiarise the child with toilet environments outside their home.

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[NEW2] Play with Purpose
Installation

TOCA Social

Bringing the Zombie apocalypse to the world's leading social football experience.

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[NEW2] Play with Purpose
Games

Sky

A new living room play experience designed to bring everyone together for Sky Live

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[NEW2] Play with Purpose
XR

Science Museum

Using AR & location-based play to reveal the science hidden in our world

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[NEW2] Play with Purpose
News

Putting our ‘Play with Purpose®’ mission into action

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NEW PLAY SPACE

Future of the Living Room

Discover the playful technologies that are transforming passive viewers into active participants in our latest New Play Space report

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View our work

PARTNERS

“Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap

“What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

“PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios