A BAFTA-winning immersive games studio working in XR, connected play and emerging technologies.

We make play with purpose.


Fortnite (UEFN)

Bringing purposeful play to the world's largest game

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Future of the Living Room

Discover the playful technologies that are transforming passive viewers into active participants in our latest New Play Space report

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We help our clients explore the future of play through the lenses of audience, purpose and technology. Here's how.


TOCA Social

Bringing the Zombie apocalypse to the world's leading social football experience.

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Connected play

Art Fund

Empowering children to celebrate biodiversity through creativity

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Invesco QQQ

Using play to help US college students develop healthy financial habits that will impact their future

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Introducing The Wild Escape, an epic-scale artwork collaboration with the UK’s museums

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Niantic partners with PRELOADED to build the future of AR with two new experiences

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From global brands to technology platforms, our collaborations reach mainstream audiences and imagine the future of play.

Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap

What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios
What's next in play?

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