We take complex requirements and create beautiful games that balance fun-factor and substance. From geometry and financial literacy through to neuroscience and skills training, there’s no subject matter we can’t tackle.
We call them Games with Purpose.
We make learning games for schools, publishers and other organisations with education in mind. From curricula and systems thinking to moral reasoning and life skills, these games promote curiosity and self-led learning in class, at home and on the move.
We make games that inspire and measure behavioural change across diet, fitness, sleep, personal health and hygiene. Sensors, wearable technology and smart devices have opened up a world of playful self-improvement.
We make games offering new possibilities in patient diagnosis, targeted neurological development and physiological rehabilitation. Developed alongside clinicians using the latest camera and haptic technology for games which change lives.
We make location-based games that encourage social interaction, group play and contextual engagement. Touch, motion and location technologies add a rich layer to commercial events, museums, galleries and cultural spaces.
We make games designed for specialist business interests. From intricate virtual reality simulations to company-wide basic task training, these games provide a safe opportunity for staff to practise and perfect their skills for increased productivity and better business results.
We make games targeting specific audiences and engaging large numbers of people with memorable experiences they can share. They embody the essence of a brand, product or promotional message for a unique, high-impact way to communicate with your audience.
Games now engage on a scale that rivals TV, film and music. They're also incredibly versatile - tell us who you want to engage and what you want them to learn and we’ll craft an experience to educate and entertain.
Any audience, any subject matter. That’s how confident we are in the power of games with purpose. It’s not rocket science (apart from when it is rocket science).
Here are the four longstanding principles we follow to get your game to the launch pad.
We design to the strengths of the medium; interactive by nature, games invite hands-on exploration and ownership so failure can be as fun as success.
Complex content and objectives shouldn't mean complex experiences. We strive for simple, perfectly formed solutions that deliver the project’s objectives.
Focus groups and play testing puts your end audience at the start of our design process. Early prototyping and continuous iteration means the product will be robust and relevant.
Close collaboration with leaders in the field leads to games with purpose. Content experts and teachers are an important part of the team, often working in the studio to maintain accuracy and integrity.