DESIGNED FOR EVERYONE
Beep Beep Bop is designed to bring Sky families and siblings together for meaningful shared family time.
Our brief was to target millennial parents (with Gen Alpha children) and a secondary audience of Gen X parents (with Gen Z children up to 12), with the constraint of ONLY using your body to drive gameplay. Creating an experience for such a broad audience leant on PRELOADED’s principles of low threshold, high-ceilings and wide-walls design.
Low threshold design is a goal of any product, but when designing for a new hardware and input system, this becomes more important and more challenging. Through extensive design iteration and user-testing the product has solved fundamental UX challenges including everything from onboarding and orientation, to player set-up and ‘edge-case’ messaging. The end result is a playful and intuitive interface that is as simple to use and it is beautiful.
To create games which are truly High-ceiling – those which enable everyone but reward those with greater ability – is one of the product’s greatest achievements. Beep Beep Bop delivers 5 simple-to-play mechanics, which allow everyone to compete whilst rewarding mastery through learned techniques and skills. This, combined with a 5-star scoring system creates a fair and competitive experience for all.
Finally, Beep Beep Bop provides a ‘wide walls’ experience for players, recognising that different audiences want different things from games. From high-intensity gameplay to those that require accuracy and timing, Beep Beep Bop has it all covered.