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Discover the playful technologies that are transforming passive viewers into active participants in our latest New Play Space report.
Play patterns which are redefining the function and role of the spaces we live in, in more fun and creative ways.
What happens when the connected home moves beyond utility to something that is more about experience?
1. BEYOND SCREEN
Experiences that escape the flat screen and come into your physical space.
Creating an ecosystem of connected IoT devices that transforms your living room into a stage.
3. SUPPORTING CAST
Transforming voice assistants, personal devices and home products into a playful ensemble.
Non-linear, contextual and adaptive content that allows us to rethink how stories, and your role in them, can change.
How will broadcasting change when real-time engines and computer vision put audiences at the heart of the story?
4. TAKE CONTROL
Interactive experiences that give a sense of real-time participation and 'play along' in the show.
5. ALTERNATIVE PERSPECTIVES
Delivering new ways to engage with the experience by providing alternative angles and layers of information.
6. REAL-TIME COACH
Reactive content that responds and adapts to the personalised needs of the audience.
BRINGING PEOPLE TOGETHER
New social dynamics and emerging content formats that celebrate families and friendship.
How do we create more meaningful audience connections without adding to the noise?
7. LEAN-IN, LEAN-BACK
Experiences that bring everyone together by supporting multiple ways to play.
Bringing remote viewers together through real-time, shared media experiences.
9. WORK TOGETHER
Shared experiences that give everyone a role to play.
Download the report below and discover the playful technologies that are transforming passive viewers into active participants.
PRELOADED is a BAFTA-winning games studio working in XR, connected play and emerging technologies.
We build games and immersive experiences to help organisations such as LEGO, Disney and BBC reach mainstream audiences, and partner with technology platforms such as Niantic, Magic Leap and Google to imagine the future.
Our New Play Space reports explore the playful possibilities for audiences created by new technologies.