We love a challenge, and when Kimberly-Clark approached us to help them tackle the toilet-training crisis in the UK, we saw a significant opportunity to make a meaningful difference to families at a challenging time of child development.
Our team set out to create a product that supported existing family dynamics and helped children practice the health habits that will last them a lifetime. Supported by the lovable character Bunny, as well as the iconic Andrex Puppy, we developed a unique visual style that borrowed from the best of children’s storybook illustrations, brought to life in real-time 3D.
Excitingly, the GoTime app is an ongoing product that can evolve to meet the different needs of caregivers and children on their toilet training journey. By creating ‘Playbooks’ that children want to play but which also give the caregiver a critical role, we have ensured the best opportunity for learning, in line with the celebrations and regressions unique to every child.
Learn more about this project here.