We create play that connects audiences with brands, IP and culture.

Playful Attractions

Bringing interactive play to physical spaces that drive connection, repeat visits and lasting engagement. 

We design location-based entertainment, interactive installations, and socially driven play for Theme Parks, Water Parks, FECs and competitive socialising venues.

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Experiential Retail

Transforming retail spaces into immersive brand worlds that give people a reason to show up. 

We design playful in-store experiences, from interactive storytelling to live events, that people actually talk about and build brand affinity that outlasts the visit.

Smart Toys & Connected Play

Extending play into the physical world through connected objects, toys and peripherals. 

We combine smart hardware thinking with play design expertise to create connected products that bridge digital and physical, deepening engagement and inventing new play patterns.

Wearables

Pioneering eyes-up, context-aware play powered by GenAI and wearable computing. 

We design and prototype wearable experiences that use real-time perception, embodied interaction and soft feedback to create play that’s present, social and free from screens.

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Gamification

Turning spaces, products and services into games, with loops, progression and purpose built in. 

We design the systems, mechanics and game objects (wristbands, tokens, apps) that make audiences active participants and extend engagement far beyond its original context.

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Spatial & XR

Designing and building XR experiences, from VR worlds to AR storytelling, across today’s spatial computing platforms. 

We create headset, AR and mixed reality experiences with a focus on intuitive interaction, emotional resonance and immersive narrative.

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Playful Apps

Designing mobile play that earns attention and keeps it.

We design and develop apps that blend entertainment, engagement and purpose, turning everyday interactions into meaningful moments within wider IP ecosystems.

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Virtual & Connected Worlds

Building native play for the platforms that define how a generation connects.

We design and operate worlds on Roblox, Fortnite, Minecraft and beyond, using prosocial mechanics and purposeful play to create spaces where audiences don’t just visit, they belong.

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