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Designing Relatable Characters in Games

David Arnold

A post by David Arnold

A New Frontier for Play: GenAI & Games

A post by James Allsopp

Responsible Design in Virtual Worlds

Hattie Foster

A post by Hattie Foster

Putting our ‘Play with Purpose®’ mission into action

Hattie Foster

A post by Hattie Foster

LEGO® Smoothie Odyssey available today

Hattie Foster

A post by Hattie Foster

LEGO® Cat Island Adventure available today

Matt Vernon-Clinch

A post by Matt Vernon-Clinch

2024 Predictions: How Tech Is Changing the Future of Play and Games

A post by James Allsopp

JAMLOADED 2023

Matt Vernon-Clinch

A post by Matt Vernon-Clinch

Introducing The Wild Escape, an epic-scale artwork collaboration with the UK’s museums

Phil Stuart

A post by Phil Stuart

In 90 Days illustration of a camp

In 90 Days wins a Gold Medal at the 2022 Serious Play Awards

Phil Stuart

A post by Phil Stuart

game image of the Town

How Not To Suck At Money wins Judges’ Choice at the FCS Portfolio Awards

Phil Stuart

A post by Phil Stuart

Holoride partners with PRELOADED to build in-car XR content

Phil Stuart

A post by Phil Stuart

To Watch in XR 2022

A post by James Allsopp

eSkootr Championship appoints PRELOADED as experiential XR agency

Phil Stuart

A post by Phil Stuart

Niantic partners with PRELOADED to build the future of AR with two new experiences

Phil Stuart

A post by Phil Stuart

Meta: More than just a name?

A post by James Allsopp

2021 Games for Change Festival: XR & Play

Phil Stuart

A post by Phil Stuart

Ordnance Survey partners with PRELOADED to create world-scale AR game

Hattie Foster

A post by Hattie Foster

TOCA Social partners with PRELOADED for world’s first immersive football venue

Hattie Foster

A post by Hattie Foster

Spatial Audio: Changing How We Listen

Phil Stuart

A post by Phil Stuart

Low-Threshold AR

A post by James Allsopp

PRELOADED wins at the World Congress of Science & Factual Producers

Katie Hall

A post by Katie Hall

5 Immersive Predictions for 2021

A post by James Allsopp

The Future of Play, Technically Speaking

Phil Stuart

A post by Phil Stuart

The Rise of XRcise

Phil Stuart

A post by Phil Stuart

Powerful uses of voice-driven play

Phil Stuart

A post by Phil Stuart

Bringing the natural world into your living room

A post by Jon Caplin

BBC Earth – Micro Kingdoms: Senses launches on Magic Leap

Hattie Foster

A post by Hattie Foster

Brilliant Uses of AR in Education

Phil Stuart

A post by Phil Stuart

PRELOADED wins BAFTA Children’s Award

Katie Hall

A post by Katie Hall

The Social Power of Shared AR

A post by James Allsopp

2023 Highlights at PRELOADED

Phil Stuart

A post by Phil Stuart

Play Specialism

Playful Attractions

Imagining extraordinary experiences that bridge our digital and physical worlds through play.

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Future Play

Inventing new ways to play for next-generation audiences and emerging technologies.

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Virtual Worlds

Building the digital spaces that shape how audiences connect, create and consume.

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off-shore view of LEGO Cat Island

Playful Learning

Using the power of play to embed high-impact learning and behaviour change.

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Spatial & XR

Leading the evolution of storytelling and play on emerging spatial hardware and platforms.

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