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PRELOADED joins Greater Together LA

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PRELOADED joins Greater Together LA

PRELOADED is thrilled to be part of GREAT (Great Britain & Northern Ireland)’s Greater Together  – the largest ever UK trade mission to the US, supported by the Department for Business and Trade.

Greater Together LA is an ambitious combination of business and cultural exchanges.  It will celebrate the creativity and innovation that UK-US partnerships have already achieved, highlighting the strength of their bond, while catalysing future collaboration, driving mutual prosperity for both nations. An unprecedented mix of UK and US C-Suite leaders, visionary founders, and global decision-makers will come together in one of the most iconic cities, located in California, the fourth-largest economy globally.

The programme includes a thought-leadership summit and VIP networking events, as well as music, cultural, and sporting events across the city. Attendees will discover how the US and the UK can react together to tackle tomorrow’s greatest challenges while boosting the yield of investment, trade, and cultural exchange between our nations.

Katie Hall

A post by

Katie Hall

3 min read

3 min read

The Thought Leadership Programme

Our Executive Creative Director, Phil Stuart will join the Thought Leadership Programme – a series of curated panel discussions delivering insight from leaders at the forefront of global change, addressing the ideas and opportunities shaping the UK-US relationship.

Exploring how creative leadership, design and storytelling drive growth across industries and borders, Phil will be moderating ‘The Future of Storytelling: A Transatlantic Dialogue’.

Joining him, Ben Drury (Yoto), Susanna Pollack (Games for Change) and Andrew Zimmerman (JOURNEY) will discuss how changing audience expectations, immersive platforms and GenAI are redefining narrative engagement beyond traditional contexts. They will highlight the strengths of UK-US collaboration and offer a roadmap for sustainable, ethical, and human-centred storytelling.

Here are some other key moments to look out for:

  • Building Transatlantic Growth – A flagship opening conversation with UK Secretary of State for Business and Trade Peter Kyle, setting out the future of the UK–US economic relationship and the opportunities it presents for British business.
  • Creativity, culture and global influence on the world stage – In conversation sessions with Simon Cowell, Dame Donna Langley, Thomas Heatherwick and Sir Paul Smith, exploring how creative leadership, design and storytelling drive growth across industries and borders.
  • The future of AI and emerging technologies – From the Next Wave of Intelligence with James Manyika (Google AI) and Mira Murati, to deep dives on quantum, data and digital trust, Thursday places frontier technology firmly at the heart of UK–US collaboration.
  • World-class leadership and performance – High-profile conversations including Sir Gareth Southgate on leading through adversity, major figures from finance, sport and culture, and a headline afternoon session with Sir Lucian Grainge, CEO of Universal Music Group, on innovation and creativity at scale.

Keep an eye out for the trip across our website and social media channels for updates and takeaways!