Purveyors of finely-crafted games, designed to improve people's lives. We call them games with purpose.
What we do
We make games that do more than just entertain. That use their transformational power to engage, educate and communicate across a wide variety of sectors:
Games designed to promote systems thinking, moral reasoning and computational skills; that adapt to the needs of the player, that peak curiosity and encourage self-led learning.
Games that define new ways of engaging with patients, diagnosing symptoms, and that offer new possibilities for managing, understanding and treating a range of conditions.
Games that embody the essence of a brand, that target specific audiences, engage large numbers of people and create memorable, shareable experiences.
Authentic games experiences designed for specialist business interests. Complex simulations or basic skill training, games that provide a safe opportunity to develop and hone new skills.
We’re proud to work alongside some of the best partners in education, entertainment, publishing, advertising and broadcasting sectors.
Some of our clients
Preloaded is made up of some of the most talented and innovative people in the industry, covering all aspects of game development. Founded in 2000, the company’s management team cover each of the core disciplines of creative, technical and production.
Paul is the co-founder and Managing Director of Preloaded. Since starting the company, he has flown the flag for innovation and worked closely with Preloaded's clients. Paul has been responsible for the business development of the company, bringing prior experience of working in both the creative studio and full service agency space, before setting up Preloaded in 2000.
One of the founding members, Phil is responsible for creative output of the studio. An aficionado of casual game design and simple game mechanics, he is passionate about the power of games to do more than entertain.
By day he directs game design and product development. At night he kills zombies.
Kate's been working with some of the biggest brands, Ad agencies and non-profit organisations across Europe since she began working in digital in 2000. With strong collaboration being so fundamental to the success of our games, this broad understanding of the needs of a wide range of clients is well matched with her deep understanding of the production process, and a passion for games. She'll help guide you from the first steps exploring your objectives for your game to the unbridled excitement of launch day.
Heading the technical team, Cameron ensures there’s a solid technical foundation to match the creative vision for our games. He’s especially interested in the challenges found working at scale - a useful trait with our games being enjoyed by millions of players - and when taking our games across multiple platforms and devices.