MAKING COMPLEXITY ENGAGING
After nine successful years, the Science Museum has relaunched its ‘Who am I?’ gallery, a central part of the Wellcome Wing, the Museum’s home of contemporary science. It covers contemporary genetics and brain science through a mix of interactive exhibits and displays, aimed at 11-16 year olds. A world-class, up-to-date showcase for the achievements of the last decade of biomedical progress, the gallery includes a number of newly commissioned exhibits designed to excite and engage a young audience.
As part of the relaunch, the Science Museum wanted to develop an online game which would engage a young audience and provide an online introduction to all the top-line messages in the gallery.
Collaborating with the Science Museum, we devised Thingdom, a solution which would enable teens to learn through curiosity-led gameplay and succeed in conveying difficult scientific content about genetics in a humorous and engaging way.