DRIVING BRAND ENGAGEMENT THROUGH GAMES
In keeping with their seasonal approach to key brands in their range, Cadbury decided to re-release their Creme Egg for 2012. As an official UK snack sponsor of the London Olympics, Cadbury commissioned CMW and Preloaded to create a campaign to feature Creme Eggs at their fun and gooey sporty best with their own unique sporting event, Goo Games.
Goo Games is an above the line campaign featuring a range of activities with a Facebook game at its heart. Additional awareness came from Cadbury’s existing fanbase of over 2 million engaging with the content through social networks.