IMMERSIVE, INTERACTIVE LEARNING

We were asked to create an interactive film with immersive gaming elements to play alongside a six-part BBC TV show about Ancient Rome. Core to the proposition was to include educational content in a non-traditional way, being discreetly informative.

The BBC really wanted to push the medium and what was technically possible at the time – an ambition Preloaded was only too happy to share.

Core to the proposition was to include educational content in a non-traditional way, being discreetly informative.

HISTORICAL ACCURACY

The storyline of the game takes the form of a dark contemporary thriller set in the background of the series broadcast on television. The central narrative premise – a prop man working on the show becoming embroiled in intrigue and dark happenings – takes the story beyond the broadcast. We developed the plot in conjunction with the BBC, their scriptwriter and a Roman history consultant. Together we ensured that dramatic purpose and historical accuracy were at the centre of the experience.

We worked in 3D to plan and model the environments that the live-action was to be keyed into. The main challenge was seamlessly combining the video footage with the CGI elements, ensuring all angles matched and the film quality was retained. Hundreds of video clips offer the player a number of routes, as well as several possible resolutions to the story depending on the choices made during their game. This created a level of depth previously not achieved online.

Hundreds of video clips offer the player a number of routes, as well as several possible resolutions to the story depending on the choices made during their game.

ALIGNING BROADCAST AND DIGITAL

The project was the first in which the BBC combined online and interactive television budgets, enabling Preloaded to develop elements from the programme within the online experience, and vice versa. For example, the game’s central character, Adam Foster, appears in the show’s closing credits as the prop man to add that extra link and layer of credibility between the two.

CDX was rolled out in four phases, sequentially unlocked as instalments of the six-part television programme went to air. The game was then released to a global audience with the support of Adobe, who sponsored the international version, seeing it as great example of what could be achieved with their creative and interactive tools. The experience attracted 1.2 million unique visitors in the first six months.

1.2 million unique visitors in the first six months

Exceptional attention to detail and high production values set this effort apart from other adventures... another remarkable production from Preloaded.”

Jay Bibby , Jayisgames.com

Cannes Lions - Games
Royal Television Society - Educational Multimedia
Flash Forward - Games

Award recognition

BAFTA - Best Website
D&AD - Silver Pencil
SXSW - Amusement
Webby - Best Broadband Site
BIMA - Games
BIMA - Entertainment

Nominations