We are a full-service immersive games studio working across every stage of development.

From strategic consultancy to early stage R&D and product development to liveops, PRELOADED is the perfect partner to bring your product to market.

Strategic Consultancy

We work with our clients to explore the audience possibilities enabled by new technologies.
Our game design practices lay the foundation for strategic roadmaps that navigate the complexity and affordances of our clients' play space.
Through collaborative design sprints, we synthesise business and audience requirements to validate concepts and go-to-market strategies.

Early stage R&D

Working closely with your team and SMEs, we run audience-led sprints to develop tangible concepts and prototypes that are tested and validated with the audience.
Our developers and immersive product specialists are experienced in operating at the edges of established and emerging SDKs and technology.

Product Development

We run a highly professionalised development practice to deliver end-to-end products. Our refined processes are designed to ensure quality, stability and longevity.
We are platform-agnostic and work across real-time, web and mobile app engines to develop, test, install and launch experiences that are robust and future-proof.

Platform Evolution & LiveOps

We support our partners on everything they need to build, run and sustain their products and experiences over time.
Our LiveOps and measurement frameworks help our clients understand audience engagement and grow their platforms exponentially.

“PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios

“What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

“Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap