Today, we are excited to announce that PRELOADED is working with Niantic as part of their Lightship Platform to develop two new planet-scale augmented reality (AR) experiences. Together with partners Science Museum and Historic Royal Palaces, PRELOADED will leverage the power of the Lightship ARDK to bring science and site-specific spectacles to audiences across the world.
Niantic partners with PRELOADED to build the future of AR with two new experiences
Phil Stuart, Creative Director at PRELOADED, said: ‘‘With the Lightship Platform, we can unlock untold possibilities to enrich, entertain, and educate global audiences through the power of AR. We are so excited to be working together with Niantic and our partners to create new ways to play the world.”
John Hanke, Founder and CEO of Niantic, said: “We’re so excited to make the Lightship Platform available to inspire developers, brands, creators, and fellow AR explorers to create inclusive, human-centric experiences that push the boundaries of what’s possible in AR.”
Science Museum is teaming up with PRELOADED to create an app which connects people to the science all around them through AR, making science more engaging and interactive outside of its walls. The app will be available from May 2022.
Historic Royal Palaces is transforming the moat around the Tower of London into a new landscape, filled with flowers, starting in 2022. Working together with PRELOADED, the group is creating a digital version of the event, extending the site-specific spectacle to everyone, everywhere.
The Lightship Platform is the foundation for Niantic’s products, built on years of experience developing and running Ingress, Pokémon GO, and now Pikmin Bloom. The Lightship ARDK is a cross-platform software development kit that runs seamlessly on billions of Android and iOS devices around the world. It brings together the tools and technologies that power Niantic’s top three AR features — Understanding, Mapping, and Sharing — enabling developers to create unique AR experiences that seamlessly utilize all or any combination of the ARDK tools.
PRELOADED is a BAFTA-winning games studio working in XR, connected play and geospatial technologies. We build immersive products to help organisations such as Disney, McDonald’s and LEGO reach mainstream audiences, and partner with technology platforms such as Niantic, Magic Leap and Google to imagine the future. Our work has been recognised internationally by awards bodies, including BAFTA, SXSW (Best in Show), BIMA (Best in Show), Serious Play & Cannes Lions. Founded in 2000, PRELOADED is part of Learning Technologies Group.