On May 5th, more than 400 financial marketing professionals from over 80 companies gathered in New York for the 28th Annual Financial Communications Society (FCS) Portfolio Awards, celebrating the most creative financial marketing and communications efforts.

The top prize, the Judges’ Choice Award, was won by “How Not To Suck At Money”, the financial education game created by Invesco QQQ, PRELOADED, LEO Learning and Grey. The work was selected by consensus from among the judging panel of 51 industry experts who each nominated their favourite from among a record of 525 entries.

As well as picking up the top ‘Judge’s Choice’ prize, “How Not To Suck At Money” also won big in other categories, collecting the following:

  • GOLD – Website, Corporate Image, HNTSAM.com
  • GOLD – Integrated marketing, Corporate Image, How Not to Suck at Money
  • SILVER – Corporate Image, Event Marketing, Invesco QQQ HMTSAM launch at Georgia Tech
  • SILVER – Web Video, Corporate Image, HNTSAM trailer

Congratulations to all our colleagues who were a part of this wider campaign on this huge win!

How Not to Suck at Money is a web-based game that offers players an interactive learning experience based on real-world financial situations. The narrative-led and purposeful gameplay explores a series of financial dilemmas, underpinned by an applied learning framework that drives meaningful impact. Renowned artist Jose Mendez, whose clients include Apple, Nike and Vans, created the visual language for the experience.

PRELOADED is a BAFTA-winning games studio working in XR, connected play and geospatial technologies. We build immersive products to help organisations such as Disney, McDonald’s and LEGO reach mainstream audiences, and partner with technology platforms such as Niantic, holoride and Google to imagine the future. Our work has been recognised internationally by awards bodies, including BAFTA, SXSW (Best in Show), BIMA (Best in Show), Serious Play & Cannes Lions. Founded in 2000, PRELOADED is part of Learning Technologies Group.

Phil Stuart

Phil is PRELOADED's founder and Executive Creative Director. He is passionate about the possibility space created by emerging and converging technologies, and inventing new forms of play with purpose.