New opportunities across all sectors
With all this technology at full firepower, the creative possibilities to bring people together through play will be endless. It’s opening up greater opportunities for storytelling – invite people into your space and build up a story over time. Then share it with the rest of the world.
From a cultural perspective, landmarks such as museums and historic sites will be able to utilise their venues in completely new ways, creating bespoke digital experiences that can be shared by multiple visitors at once, removing the need for hard staging, props or expensive construction.
Moreover, big, open spaces such as parks can be host to all sorts of digital play; new wearables (such as Apple’s rumoured AR glasses) will mean that a muggles’ game of Quidditch isn’t such a farfetched idea…. With shared immersive play, brands have the opportunity to not only reach people but bring them together.
Crucially, shared AR will also be of unprecedented benefit to creating entertainment which has purpose and of the wealth of sectors that AR will benefit, education stands out. There have already been highly inspiring developments in both languages and chemistry for individual experiences, and when these evolve into multi-user, shared educational experiences, the potential for absorbing information collectively and collaboratively will be staggering.
As screen time becomes real time and we embrace this new social playground, we may well move on from lamenting technology for making us lonely, and begin celebrating its power to bring us together.
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