The Longitude Prize is a 5-year long challenge with a £10 million prize fund, run by innovation charity Nesta. It aims to help find a solution to one of today’s biggest threats to public health, the spread of antibiotic-resistant bacteria. As part of an awareness campaign to reach the scientists of tomorrow, Nesta decided to commission the production of a game that would bring science and play together.
We are passionate about Health games, so when the brief came through, we jumped at the chance to be a part of this innovative project. We knew we could use our love of biology and instructional design to create something scientifically relevant, beautiful and engaging, that naturally encourages players to take part.
The outcome was a bacteria-smashing addictive game with a design inspired by arcade classics and the visually striking reality of bacterial colonies.