For trusted family brands, launching virtual worlds for children and young adults – while upholding values and ethical responsibilities – can feel like a formidable task. Ultimately every player who enters your virtual environment is your responsibility, making the balance of innovation, with ethical practice critical.
This is a collective challenge and responsibility, and one which we’re deeply committed to at PRELOADED. As a result, we’ve developed an evolving playbook for ‘Responsible Design in Virtual Worlds’, focussed on creating healthy, inclusive environments that protect and empower children.
In this post, we explore the pillars of responsible design, sharing key insights to help brands prioritise safety, inclusivity, and ethical engagement at every stage of development.