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As the medium matures, play-natives are looking for experiences that are both fun and useful, enhancing their real-world habits and passions.

Blended Realities

Using XR to seamlessly blend digital and real-world interactions, transforming entertainment, fitness, work, and social experiences.

Adaptive Experiences

Spatial AI, wearables, and persistent AR allow XR to be intuitive, responsive, and part of daily life.

Hybrid Future

The future isn’t just digital—it’s hybrid. A world where virtual and real coexist, enabling eyes-up play beyond screen.

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Pioneering Together

You acted as a true partner, navigating the ambiguity with us

VP, Engineering

Leading the Spatial Revolution

First Principles

From the early days of VR to the spatial hardware platforms of tomorrow, we have defined the first principles that shape many of the leading immersive experiences. By focusing on core interaction models, user ergonomics, and system architectures, we’ve helped establish the foundational frameworks that enable intuitive, high-fidelity XR interactions across devices.

Immersive Storytelling

Working with leading content partners, we’ve defined new ways to tell stories in XR, from interactive narratives that respond to user input to fully immersive worlds that blur the line between audience and experience. By leveraging spatial computing, real-time rendering, and AI-driven interactions, we’ve helped shape the future of storytelling in ways that are more dynamic, personal, and emotionally compelling than ever before.

Multi-Modal Inputs

We have defined intuitive input methods that seamlessly blend hand tracking, voice, and spatial interactions. Our innovations have set the foundation for natural and immersive experiences across leading XR experiences.

AI-Enhanced

From adaptive interfaces to intelligent avatars, we have built AI-driven systems that enhance immersion and interactivity in XR. By leveraging machine learning for natural language understanding, computer vision, and predictive user modelling, we’ve defined core AI principles that make experiences more intuitive, responsive, and personalised.

Designed for Context

From home and classrooms to galleries and theme parks, our experiences are designed to enhance immersion in any setting. We craft experiences that respond to their surroundings, ensuring intuitive interactions across personal, social, and public spaces.