Playful Attractions

Contact

Imagining extraordinary experiences that bridge our digital and physical worlds through play

V&A Museum

Extending the visitor experience for gallery and remote audiences with a VR Wonderland

Nottingham Castle

Interactive exhibits that immerse visitors of all ages in the world of Robin Hood

TOCA Social

Immersing players of all levels in the world’s first social football entertainment concept

As play-native audiences seek richer experiences, our theme parks, public spaces, and retail must evolve to stay relevant.

The Play Economy

Moving beyond passive entertainment, with interactive spaces that foster real connection and co-creation.

Connected Communities

Creating memorable, socially engaging experiences that bring people together in meaningful ways.

Long-term Engagement

Create a cycle of excitement through personalisations and anticipation that encourages greater footfall and brand loyalty.

Let's Talk

The Future Playable Spaces

The Rise of Competitive Socialising

Play is reshaping the experience and nightlife economy, acting as a social connector that blends light competition with collaboration. Interactive gaming bars, escape rooms, and social sports drive footfall and F&B growth, while replay value and shared experiences fuel long-term engagement.

Reimagining Theme Parks & Immersive Destinations

Modern attractions focus on active, participatory experiences, combining storytelling, technology, and visitor connection to create personal, dynamic, and shareable moments that encourage repeat visits.

Immersive and Experiential Retail

Retail spaces are evolving into immersive attractions, using playful interactions, storytelling and live experiences to engage customers, building brand loyalty, and driving footfall.

Culture, Wellness & The New Leisure Economy

Play is shaping cultural and wellness spaces, offering social and emotional benefits while prioritising inclusivity and sustainability. Interactive experiences are redefining public spaces and leisure, focusing on well-being and connection.

Collaborating with PRELOADED is a delight; their innovative approach seamlessly combines interactive experiences with the real world, inspiring guests to push the limits of the imaginable and explore new realms of possibility.

Kelly White

Former VP Disney PEP & SVP Meow Wolf

Location-based Clients

Recent theme-park, cultural spaces and Museum Partners.

Blog

2024 Predictions: How Tech Is Changing the Future of Play and Games

A post by James Allsopp

Play Specialism

PLAYFUL ATTRACTIONS