At PRELOADED, we have spent years designing play experiences that draw you in, immerse you, and engage you in new and exciting ways. For much of that, our canvas has been a small black rectangular screen, and we have fought endlessly to find ways to make the engagement with the digital realm a safe, human, and grounded in the real world.
The industry is entering a new era. We are moving away from the screen-bound paradigm, where digital engagement can come at the expense of your focus on the physical world, and we are now entering an eyes-up World-First era where your digital canvas is the real world around you.
This shift is driven by a tidal wave of new technology that is increasingly invisible, intelligent, and wearable. It promises a future where the digital and the physical are intrinsically symbiotic and complementary.
For creators and brands, this technology signals the dawn of Wearable Play, a transformational design paradigm where the world itself becomes the interface, and the technology quietly facilitates the magic.