Future Play: AI-powered Attraction Director

So, what exactly are ‘hyper-adaptive attractions’?  Simply put, they are entertainment experiences that use technology to respond dynamically to guests’ behavior, preferences, and the overall environment in real-time. 

By leveraging the latest Computer Vision models and GenAI with Real-time Game Engine technology, we’re driving new forms of play that make physical spaces feel responsive, alive and importantly, more human.

What if your attraction could see you? Not just through cameras, but with semantic understanding-interpreting movement, emotion and intent. What if it could adapt to your presence, learn your preferences, and respond not just to individuals but to the mood and momentum of an entire audience?

This isn’t about overwhelming guests with screens or intrusive gadgets. It’s about subtle, natural responsiveness where spaces shift, react and play back. Attractions that don’t just house an experience, but become one.

We’re breaking new ground by using GenAI not just as a tool but as an active orchestrator we call the ‘Attraction Director’, essentially a digital conductor. Powered by a Large Language Model (LLM) that gets information from various computer vision and audio processing algorithms, that helps construct an understanding of the environment and make informed choices based on the audience.

This digital presence moment to moment can dynamically script interactions based on what’s happening right now, time audiovisual cues for suspense and excitement, and even subtly influencing social dynamics to maximise entertainment. 

With further potential to moderate entertainment intensity based on crowd energy, initiate cooperative challenges to drive social connection, or subtly reconfigure the flow to avoid congestion. All in real-time. 

It’s like having a showrunner, director, and game master all rolled into one.

So what do hyper-adaptive experiences look like in action? Here’s what we are most excited about – and we are only scratching the surface!

• Collaborative Challenges: An escape room that evolves based on how well guests are collaborating, introducing AI-generated puzzles tailored to team dynamics.
• Flash Challenges: Group-based challenges that spawn spontaneously when enough guests are nearby, encouraging social play and shared discovery.
• Crowd-Based events: Large-scale interactive zones where the collective behavior of the crowd influences global game states, unlocking moments of mass collaboration or competition.
• Persistent States: Spaces that recognise returning guests and change daily based on guest choices. Today’s visitors shape the space for tomorrow’s.

Take-Home souvenir: Personalised digital souvenirs that reflect your unique path through the experience, unlocking content at home or on your next visit.

We’re excited by new attraction formats that have play at their core and leverage technology in meaningful and invisible ways that bring people together. Powered by spatial awareness, orchestrated by intelligent agents – this is the future of immersive entertainment; dynamic, social and replayable.