The project has been out there for the past 5 months, and whilst no quantitative evaluation has yet taken place, we do have qualitative data which is helping to shape Science Museum’s future VR strategy.
In summary, it’s been a fantastic success, with visitors demonstrating a stronger grasp of the gallery’s ‘airflow concept’, and critical understanding of the plane’s design features which warrant its inclusion in the exhibition.
Perhaps unsurprisingly, the majority of visitors had never experienced VR before. Almost everyone who tried the experience loved it, and the small majority that had tried other VR said it compared well or was cited as being higher quality.
The experience is just under 5 minutes long, and whilst almost all of the people finished the whole experience, the length has been deemed too long for an in-gallery museum experience with moving crowds and waiting friends.
The key learning for Preloaded is how much iteration and user-testing is needed to create good VR. Turns out making good VR is just like making good games after all!
Selected image credits: Science Museum and Zaha Hadid Architects