PRELOADED | Immersive games studio - We make play with purpose

PLAY WITH PURPOSE

A BAFTA-winning immersive games studio working in XR, connected play and emerging technologies.

We make play with purpose.

Science Museum

Using AR & location-based play to reveal the science hidden in our world

NEW PLAY SPACE

Community Play

Find out how play is building thriving communities on Web3, decentralised blockchains and virtual worlds.

We help our clients explore the future of play through the lenses of audience, purpose and technology. Here's how.

Installation

TOCA Social

Immersing players of all levels in the world’s first social football entertainment concept

Connected play

McDonald's & R/GA

A global digital platform designed to bring families together and drive restaurant engagement with the Happy Meal

Games

Invesco QQQ

Using play to help US college students develop healthy financial habits that will impact their future

News

Niantic partners with PRELOADED to build the future of AR with two new experiences

NEW PLAY SPACE

New Ways to Play

Find out how the immersive landscape is reshaping the possibility space for kids play

PARTNERS

From global brands to technology platforms, our collaborations reach mainstream audiences and imagine the future of play.

“Together, we’re innovating the next generation of computing and entertainment, and studios such as PRELOADED are crucial to defining that future.”

Rio Caraeff , Chief Content Officer, Magic Leap

“What is unique about PRELOADED is how they combine their craft for creating exceptional software with an audience and insight led approach. A perfect partner for LEGO.”

James Norwood , Senior Concept Manager, Creative Play Lab, LEGO

“PRELOADED are amazing: supremely talented, incredibly professional, and best of all, fantastically nice people. An absolute delight to work with!”

Alice Taylor , VP, Content Innovation, The Walt Disney Studios

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