Services

We help clients use play to engage next-generation audiences and drive business impact.

Strategy & Ideation

Align, educate, and develop insight-led strategies.

For those looking to uncover opportunities, define direction, or crystallise a vision, we use our inquiry-led expertise and synthesis of your unique business and audience needs to get you there fast.

Through collaborative design sprints, we help your team map playful possibilities, creating meaningful and lasting connections with your audience. Using our tried-and-tested design practices, we align business goals and KPIs to craft go-to-market propositions – whether focused on blue-sky exploration or addressing a specific brief.

Activities

Stakeholder workshops, concept sprints, experience mapping and high-level technical assessment.

Outputs

Strategy and go-to-market playbook, play propositions, concept frameworks and green-light decks.

Duration

From 2 weeks

If we knew the answer, we wouldn't have called you

VP, Executive Creative Director

Major US Theme Park

Practical R&D

Test, learn, and bring ideas to life – fast.

For those looking to get hands-on and explore new formats, mechanics and gameplay; we keep the process lean, collaborative, practical, tangible, and fast.

Working closely with your stakeholders and SMEs, our highly experienced team explores, tests and validates existing strategies, opportunities or ‘problem spaces’ through tangible prototypes and POCs that quickly bring ideas to life. This fast-paced, sprint-led process is supported by a robust audience-centric approach, incorporating insights, playtesting, and validation.

Activities

Rapid prototyping, format exploration, playtesting and audience validation.

Outputs

Playable prototypes, playtest insights & recommendations, technical feasibility assessments and ‘next steps’ roadmaps.

Duration

From 1 month

You acted as a true partner, navigating the ambiguity with us

VP, Engineering

META

Product Development & LiveOps

Build, validate, measure and evolve.

For those with a clear strategy, an established audience and a deadline, we offer full-cycle development from brief to launch – and beyond.

Our platform-agnostic, audience-led approach ensures the delivery of quality, stability, and longevity across all our games, experiences and products.

We support our partners at every stage – from build to launch, maintenance, and growth – delivering audience-validated propositions that make a meaningful impact.

Activities

Full-cycle development, soft launches, A/B testing, and analytics tracking, hyper care, post-launch content updates and live operations.

Outputs

Scalable and stable codebase, live performance analytics and player engagement data and post-launch content roadmaps.

Duration

From 3 months

You moved at speed in a highly collaborative way, delivering stand-out content on an ever-evolving platform. A wonderful partner

VP, Marketing

The LEGO Group

Play Specialism

Playful Attractions

Imagining extraordinary experiences that bridge our digital and physical worlds through play.

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Future Play

Inventing new ways to play for next-generation audiences and emerging technologies.

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Virtual Worlds

Building the digital spaces that shape how audiences connect, create and consume.

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off-shore view of LEGO Cat Island

Playful Learning

Using the power of play to embed high-impact learning and behaviour change.

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Spatial & XR

Leading the evolution of storytelling and play on emerging spatial hardware and platforms.

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