PRELOADED collaborated closely with the Kleenex team to design and develop a completely new version of Pollen Pal, built natively for both iOS and Android. At its core, the new app preserved the trusted data and functionality of the original website, but layered in smart new features and a best-in-class user experience to give people greater agency over their health.

Users could now check forecasts for their current location as well as any other location that mattered to them — such as their workplace, their children’s school, or a planned holiday. The app made it easy to distinguish between different types of pollen — tree, grass, and weed — helping people better understand which allergens were likely to affect them. Daily notifications ensured users would never be caught out by rising pollen levels, while a five-day forecast helped them plan ahead with confidence.

To deepen personal relevance, the app included an allergy quiz and symptom tracker, designed to help users identify their unique allergy triggers. This personal data then powered tailored alerts — ensuring users only received notifications when it truly mattered to them.

This was far more than a reskin — it was a complete rethink of the Pollen Pal experience, redesigned from the ground up to be more responsive, intuitive, and emotionally resonant.

The onboarding process was simplified to help users quickly personalise their setup. The interface was streamlined and easy to navigate, with key insights never more than a tap away. A refreshed visual identity — rooted in a calming, accessible colour palette and clear visual language — ensured the app felt both practical and supportive. These design choices weren’t just aesthetic; they were central to building trust with users who turn to Kleenex at moments of discomfort or vulnerability.