Life Science Center

Water Play

The International Centre for Life (Life) in Newcastle, UK is a groundbreaking Millennium project, now celebrating its 25th Anniversary.  

Life is a unique concept – part dynamic science hub where scientists, clinicians, technologists, and educationalists work side-by-side on one site and part educational visitor attraction. The latter is the ‘Life Science Centre’, encouraging everyone to explore and enjoy science, discover amazing things about the world, and have loads of fun doing it.

To mark its landmark quarter of a century, Life invested £1.5 million in its latest collection of immersive and interactive exhibits. The ‘Lightbox’ gallery focuses on light, colour, and sound.

A Digital Water Exhibit

Life approached PRELOADED with an exciting brief: to create a must-see, must-do attraction themed around water in celebration of their 25th anniversary.

The result is Water Play—a vibrant, digital water tank experience that invites visitors to make waves together. This playful and immersive installation makes the most of the space and hardware to deliver a shared, social experience that’s both engaging and accessible.

This larger than life installation transforms individual and collective movements into beautiful, dynamic waves. From small gestures to full-body motion, it welcomes everyone to dive into the magic of water—without getting wet!

Simply Play

Working alongside our long-time collaborators Sysco Productions, we wanted to create a magical interface that utilised the latest in passive body tracking of multiple people to drive the experience from simple body movement.

Despite the underlying technical complexity, Water Play is that rare kind of project – one that boldly embraces the simple joy of play through movement for all ages. It brings people together through a hands-on, immersive installation that shows rather than tells.

A key technical challenge was building a high-performance digital fluid simulation, driven by a virtual wave machine. This system responds directly to visitors’ movements, translating their actions into dynamic water effects. To enhance the fun, we introduced a set of Newcastle-themed ‘bath toys’ that respond to wave strength, offering playful rewards and surprises and a dynamic soundscape to boot. This “discover and delight” design approach encourages repeat play and increases dwell time.

A key visual element of the experience is the orb of water that attracts the audience and invites interaction. This simple device attracts the audience and onboard them to what is required of them. Extensive testing with audiences allowed us to fine-tune the experience interface to be clear and simple, with interactions that promote play.

In a world filled with noise and gamified goals, Water Play offers something different – a refreshing space to connect, move, and rediscover the wonder of water. No puddles, just play.

Water Play a refreshing space to connect, move, and rediscover the wonder of water. No puddles, just play.

Family oriented

Central to the exhibit’s success was ensuring it was suitable and inclusive for families of all ages. Creating an experience that combines low threshold, drop-in and equitable gameplay for a range of ages and abilities was a unique design challenge. The solution? Prototype, prototype, prototype!  

Throughout the process, we tested different iterations of the experience at multiple stages with audiences from 6 to 60 years old, ensuring we captured feedback on SEN and accessibility considerations, as well as wider gameplay tweaks. This feedback was invaluable in creating an experience that is inclusive, equitable and fun for all! 

‘Water Play’ is live now as part of the Lightbox Exhibition at Life Science Centre in Newcastle, UK.