Roleplay is an exciting play proposition for audiences in Fortnite, providing differentiation between the usual PVPs, Boss Battles and Battle Royales. All play requires scaffolding but with roleplay specifically, narrative, props and costumes must be carefully balanced to prompt imaginative and creative play.
With the launch of brand new LEGO® Space sets, audiences already had storystarters that set the tone for play, as well as introducing the brilliant, funny and charming alien characters. These starting points allowed us to stretch the planet world in weird and wonderful ways. In our early co-creation sessions, audiences, with varying tastes in games, gravitated towards the alien as a focal point for play. By taking this as a baseline, we explored alien worlds, alien cultures and alien delicacies to create a unique and inviting story-world.
The Art Direction for the planet took inspiration from the forms and shapes of LEGO pieces, creating harmony between this entirely new, never-before-seen world and the existing Space sets.
Our aim was to craft a bright, colourful, and cosy alien world that inspires players to explore. The world was made up of many different biomes, each meticulously designed to create unique spaces to discover.
We set out to create a blended world that showcases the LEGO sets. By utilising fundamental shapes inspired by LEGO bricks, we were able to develop a distinctive visual style that complements the LEGO sets rather than distracting from them.
Each biome was anchored by a key LEGO brick shape that informed its design. The Lagoon, for instance, was based on the semi-circle as its ‘key shape.’ This shape was echoed in small details, such as the leaves of the trees and the canopies, as well as in the rock formations and the patterning of the rock textures. It was also incorporated into the design of LEGO fauna pathways, reinforcing the biome’s cohesive aesthetic.