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LEGO® Smoothie Odyssey

LEGO is synonymous in most people’s minds with play. The brand holds a unique place among audiences as it is often there from early childhood right through to adulthood, providing a foundation for early understanding of creativity, roleplay and storytelling.

In a world where more and more children are playing online, the strategic partnership between the LEGO Group and Epic Games provides a launchpad for bringing their ethos of play directly to audiences. 

PRELOADED joined forces with the LEGO® Game team to create new LEGO® Islands for the Fortnite platform. One of those islands is LEGO® Smoothie Odyssey.

Play as a Platform

LEGO® Smoothie Odyssey is a cosy adventure game tailored for children aged 10-12, providing a broad play platform for co-operative, competitive, explorative and role play. 

To balance all of these different playstyles, it was crucial to co-design the product with our audience and our guiding questions were: ‘What do children imagine about space?’ and ‘What mechanics offer the most value for them in this storyworld?’

Our early research provided crucial insights into the opportunities of space and, using prototypes of LEGO® Space sets, enabled us to build our understanding of where magic and realism could combine to provide surprising, delightful and fun play. 

The broad target audience allowed us to deliver creative, nurturing roleplay that celebrates self-expression and experimentation, alongside explorative, competitive play through races and collection. The end result is a cosy adventure game similar to titles like Animal Crossing and Zelda: Tears of the Kingdom.

3… 2… 1… Blast off!

The cosmic journey begins as you and your friends hurtle towards an undiscovered planet in your trusty space-safe smoothie van. The planet’s surface rushes to meet you, faster than you anticipated, and the bumpy landing spits you out of the van and right into the path of the planet’s inhabitants. Are these signs of intelligent life?

Players are invited to explore the new and exciting world of LEGO® Smoothie Odyssey in search of weird and wonderful fruit like Shock Berries and Butter Berries, then set up a galactic smoothie bar to blend dazzling concoctions and wow local Aliens. Explorers can venture to seven new zones in search of different berries, with each zone housing unique environments – from the depths of the ancient Crystal Caves to the bubbling geysers of Hot Springs.

As well as blending their way to acclaim, smoothie makers can dive into a host of different activities across the planet with their new Alien friends, including gravity-defying parkour across The Void, exhilarating rail races from the heights of Star Peak Mountain, and paddling in the tranquil waters of Luna Lagoon. Space has never been so exciting or so tasty!

Explorers can venture to seven new zones in search of different berries, with each zone housing unique environments

Creating Storyworlds

Roleplay is an exciting play proposition for audiences in Fortnite, providing differentiation between the usual PVPs, Boss Battles and Battle Royales. All play requires scaffolding but with roleplay specifically, narrative, props and costumes must be carefully balanced to prompt imaginative and creative play. 

With the launch of brand new LEGO® Space sets, audiences already had storystarters that set the tone for play, as well as introducing the brilliant, funny and charming alien characters. These starting points allowed us to stretch the planet world in weird and wonderful ways. In our early co-creation sessions, audiences, with varying tastes in games, gravitated towards the alien as a focal point for play. By taking this as a baseline, we explored alien worlds, alien cultures and alien delicacies to create a unique and inviting story-world.

The Art Direction for the planet took inspiration from the forms and shapes of LEGO pieces, creating harmony between this entirely new, never-before-seen world and the existing Space sets.

Our aim was to craft a bright, colourful, and cosy alien world that inspires players to explore. The world was made up of many different biomes, each meticulously designed to create unique spaces to discover.

We set out to create a blended world that showcases the LEGO sets. By utilising fundamental shapes inspired by LEGO bricks, we were able to develop a distinctive visual style that complements the LEGO sets rather than distracting from them.

Each biome was anchored by a key LEGO brick shape that informed its design. The Lagoon, for instance, was based on the semi-circle as its ‘key shape.’ This shape was echoed in small details, such as the leaves of the trees and the canopies, as well as in the rock formations and the patterning of the rock textures. It was also incorporated into the design of LEGO fauna pathways, reinforcing the biome’s cohesive aesthetic.

Co-creation with our audience and LEGO was crucial to making a rich, imaginative story-world

Meaningful, Healthy play

From 2022 to 2024, the LEGO Group and LEGO Foundation co-funded an important project led by Unicef which explored an important question: can video games contribute to the wellbeing of children and how?

The research identified 11 key drivers for digital play and spoke to the importance of children having agency and the freedom of choice whilst they play online. It also covered the value of exploring identities, as well as a sense of achievement and mastery for supporting child well-being online. This research culminated last year in the publication of the RITEC Design Toolbox, an important framework for anyone making games for children. 

At PRELOADED, we take healthy play seriously. From the outset, our objective was to avoid grind-heavy, harmful game loops. We considered session length alongside the removal of gated progression (all biomes are available to all players) to ensure that play is dictated by players. Children can choose how to play without being rushed or forced down a specific path. 

A fundamental for making healthy play is co-creation practises that centre the voice of children in the design and development of games. This goes beyond just validation of specific mechanics or art styles. Co-design is the inclusion of audiences from the start, empowering them in the making process and ensuring that they have a say in the way they play. 

This world we made – with the audience – is available now.

PRELOADED excel in three key areas - their vision, their deep technical expertise, and their ability to move at speed in a highly collaborative way. They are highly accomplished design thinkers, capable of leveraging play and audience insight to direct ambitious products towards success. A wonderful partner. 

VP, Marketing

The LEGO Group