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Credits: Baymax Dream: Fred’s Glitch (Disney Television Animation), NFL AR (Nickelodeon) & Mario Kart: Live AR Racing (Nintendo)
Find out how the immersive landscape is reshaping the possibility space for kids' play, in our latest New Play Space download.
KEY TAKEAWAYS
This download provides an overview of the key immersive play trends which are shifting audience expectations, and where PRELOADED believes they will head next
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Blurred realities
How XR technologies continue to blur the lines between our digital and physical worlds.
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Real-time interactivity
How 5G and real-time production tools are transforming self-expression and interactivity.
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Invisible technologies
How toys and ‘invisible’ technology are creating new possibilities for play.
ABOUT PRELOADED
PRELOADED is a BAFTA-winning games studio working in XR, connected play and geospatial technologies.
We build games and immersive experiences to help organisations such as McDonald’s, Disney and BBC reach mainstream audiences, and partner with technology platforms such as Magic Leap, HTC and Google to imagine the future.