At PRELOADED, we don’t think of ourselves as a tech company. That might sound a little strange coming from an immersive game studio, but the fact is that’s not how we see ourselves. We build with technology, but the key principles for what we do (and the vision that drives projects forward) are based on audience and purpose.
However, the possibilities for what we create for audiences are enabled by technology, and those possibilities are evolving faster than ever.
As a studio obsessed with making complexity simple, articulating this moving target in a straightforward framework has been on our to-do list for 2020. This post is just that: A recap of how we talk with partners about technology and the New Play Space.