preloaded | what we do | client list, project summaries and case studies . . .

Lynx Get in There | BBH, Unilever | Read Case Study

Digital has become the enemy of the Lynx Effect with web-cams, chat-rooms and instant messaging meaning young guys spend more time trying to meet girls online instead of the real world. How does a sensory male grooming brand re-express itself in digital, and convince guys to take it back off-line?

Launchball | Science Museum | Read Case Study

How do you make physics fun? You turn it into a game! Launchball teaches as it entertains in this puzzler that takes the player through over thirty levels of devious scientific conundrums. Once the player has solved all those they can make their own brain-twisters to share with others, creating infinite possibilities in level design.

MTV ME | MTV, Y-Peer | Read Case Study

Growing up these days is just plain difficult, with temptations and tribulations around every corner. In a bid to provoke discussion about issues kids face today, the MTV Staying Alive Foundation and Y-Peer engaged Preloaded to make fun of it all, in a retro-styled and bizarre point and click adventure...

CDX | BBC | Read Case Study

An original interactive thriller supporting the BBC series "Ancient Rome : The Rise & Fall of an Empire", combining live action footage, 3D scenes, in Flash to create a dark adventure. An amnesiac film crew member must retrieve a mysterious prop before time runs out. Riveting and immersive, it pushes the format beyond traditional online gaming boundaries.

dunhill.com | dunhill | Read Case Study

The dunhill site is one of the leading men’s luxury brand sites with a significant and constant traffic rate. Asked to redesign it, Preloaded combined a full site redesign and rebuild with an on-going campaign-based strategy of seasonal microsites and email marketing, rolled out in Europe, China and Japan.

Level UP | BBC | Read Case Study

Tasked with developing an online community site to support the new Children's BBC programme Level UP, Preloaded developed a site packed with games, activities and advice aimed at 6 to 12 year-olds. Our creative and technical teams brought together a range of technologies to create one of the BBC’s most popular registration-based sites to date.

Death in Sakkara | BBC | Read Case Study

Murder, intrigue and mummies in this four part online adventure for BBC History created to accompany the Ancient Egypt series. Guide Charles Fox through 1920's Egpyt in the hunt for a missing archaeologis in this entertainingly educational game which has proven incredibly successful for a broad range of online audiences.

Evil Nine "Crooked" Music Video | Marine Parade | Read Case Study

Preloaded was commissioned to create a fully animated video promo for Evil Nine, the breakbeat DJs. The look and feel of the promo originated from the album sleeve artwork which featured a cartoon style representation of the duo. From this starting point, a three minute sequence was developed, featuring lip synching and 3d animation, all contained within one long continuous take.

Spooks GRID OPs | BBC | Read Case Study

To accompany the third series of BBC One's gripping espionage drama Spooks, Preloaded supplied a complete interactive experience. Using cast from the show and a suite of games, we put together a site that captivated the show's fans and would-be spies across the country, becoming one of the BBC's most visited websites.

Sink Ya Drink | GC Sportsbook | Read Case Study

Preloaded created the 'Sink Ya Drink' viral game for the Gaming Club Sportsbook. Designed to be a refreshing alternative to other more traditional viral pieces in the same sector, 'Sink Ya Drink' is a fun and amusing game experience designed to appeal to a wide audience of users, encouraging both male and female participation. Results have proved 'Sink Ya Drink' to be an instant and massive hit. So go on, why not try and 'Sink Ya Drink'!

Coca-Cola GB Website | Coca-Cola | Read Case Study

Created to put a bit of fizz back in the Coca-Cola online offering, we developed the fully dynamic and multifaceted brand building and content delivery website for Coke in the UK. Behind the scenes a fully dynamic CMS allows content to be added at the touch of a button, whilst up front, the site contents are all contained and accessible from the Coca-Cola Tower.

Spooks Spy Academy | BBC | Read Case Study

The massively popular and painfully successful Spooks site was developed for series two of the BAFTA award winning TV series. Central to the site's success is the Spy Academy, where would be MI5 operatives are put through their paces with a series of games, designed to confound and delight. Already lauded with numerous awards, the Spooks site has proved to be a benchmark for online game development.

MTV Interactive Services | MTV Europe | Read Case Study

Preloaded developed the full strategy, language and design implementation for the MTV interactive TV core service, developed to be rolled out across all the MTV channels throughout Europe. Usability and content ideas were developed with MTV and technology partner NDS to produce a service which was original, useable and true to the brand. So reach for the remote and grab, blag and bitch!

Tongsville | Hammer and Tongs | Read Case Study

The site was developed for the amazingly talented film and video production team, Hammer & Tongs. More of a voyage of discovery than a website, Tongsville was created to reflect their creative attitude, and is a microcosm of life within the oh-so-different world of Hammer & Tongs. Multiple award winning, Tongsville has proved hugely successful, and feels as fresh today as it was when it first saw the light of day.

Alive Is | Coca-Cola, Mother | Read Case Study

Our first project for Coca-Cola, we developed an online gaming arena for the fruity drink "Alive". The site was developed for the target demographic, full of games and screensavers to play online or download and keep, with one and two player options. We ensured the games were pitched at the right level through cognitive user testing and the results have more than stood the test of time.