You know, for kids - The Children’s Media Conference 2010
Now in its seventh year, the Children's Media Conference has just taken place in Sheffield, city of steel. I attended for the first time this year, with the expectation of meeting industry players, attending some engaging talks and get more of an overview of the state of the industry as it stands now.
The Children's Media Conference is aimed at everyone involved in media for children, but whereas the spotlight used to be broadcast focused, digital has become central to the majority of debate and discussion being heard, to various degrees of understanding and engagement.
The first day brought with it a number of workshops designed to encourage discussion and stimulate creative solutions. Monetising digital platforms was one area discussed as well as the almost ubiquitous conference inclusion, the crossover lab, facilitating creative ideas and culminating with pitches being made to commissioners on the last day. I went ...

