So virtual reality is officially back! With Facebook's Oculus Rift acquisition offering the potential of a mass-market Head-mounted display (HMD) device and Sony's innovation strategy focussed very clearly on Project Morpheus, consumer HMD devices and the VR experience are set to soon be part of everyone's everyday lives.
Sony's Project Morpheus HMD
As a games studio focussed on helping people look at, and feel differently about, the world around them, VR presents some hugely exciting opportunities to improve the engagement, drama, authenticity and resonance of what we do. Perhaps, maybe, even the efficacy.
Back to the Future
Whilst it feels like a new thing, VR has actually been around for over 25 years.
Back in the 1980’s the term Virtual Reality was popularized by a researcher called Jaron Lanier who founded VPL Research which created some of the very early HMD-like devices. Subsequently the idea ...