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VR with Purpose: Better than reality

By Phil Stuart

While the quality and fidelity of VR will soon allow us to replicate our world, we believe the slavish pursuit of authenticity actually misses a key opportunity. What VR actually…

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Introducing VR with Purpose

By Phil Stuart

The main focus for VR in 2016 was the technology. How good is it, what is the difference between the various platforms, and perhaps most importantly which ones do consumers…

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The Science Museum’s first VR experience

By Phil Stuart

In collaboration with the Science Museum and Samsung, Preloaded are very excited to announce the creation of the Handley Page VR experience developed for the museum’s newest public space; Mathematics:…

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Superbugs: a game to save the world

By Phil Stuart

The Longitude Prize is a 5-year long challenge with a £10 million prize fund, run by innovation charity Nesta. It aims to help find a solution to one of today’s…

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2015 and beyond

By Phil Stuart

Last month saw the gathering of some our favourite people to celebrate our new Arts Building home. Amidst the fizz and very strong Negronis I managed to distract the party…

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Preloaded and the future

By Phil Stuart

Yeterday we made a big announcement. Before the dust settles, I wanted to share my thoughts on why we’ve made this move and what it really means for Preloaded. Preloaded's…

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Counterplay keynote – Beyond Entertainment

By Phil Stuart

Two weeks ago we had the pleasure of attending Denmark's inaugural CounterPlay festival and giving Friday's opening keynote. The festival explores the role of play in culture, learning and business, and…

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February’s mini jam

By Phil Stuart

At Preloaded we occasionally find ourselves with some time in which we can create something outside the normal constraints of project work. Last week we had two days to create…

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